first@thepool® is an interactive portal, offering new opportunities to gain insights and develop new ideas together with the most diverse stakeholder groups, including consumers, experts and company representatives.
Uses:
Innovation
Management Tool |
Target Group Analysis |
Inspiration Pool |
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| Virtual Concept Lab |
Pre-Test Panel |
Trend-Scouting |
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Collaboration and
Co-Creation Centre |
Theme-Monitor |
Brand- and Category
Storybook |
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Benefits:
- individually adaptable
- easy to manage
- results-oriented
- live and transparent
- multimedia
- mix and match of different methods
More: