We have a passion for good recruitment. Like our clients, we do not believe that inspiring research can result from working with ‘professional respondents’ or bored research participants.
In our own locations we have in-house recruitment departments. Our approach to recruitment is truly qualitative – we work with recruitment scouts, a multimedia database and a team of highly experienced recruiters. With this expert team we recruit not only to standard sample definitions but also by lifestyle groups, style circles or attitudinal and value profiles. We carefully gauge each participant for each project with regard to the required degrees of creativity, openness and articulacy.
Inspiration for Marketing through inspired recruitment.